Privacy Policy

1. INFORMATION WE COLLECT

We collect different types of information depending on how you interact with us. We are committed to collecting only the information necessary to provide our Services effectively and to maintain our business operations.

1.1 Information You Provide Directly

Client Information

When you request a quote, execute a contract (Terms and Conditions, Master Service Agreement, or Statement of Work), or engage our Services, we collect:

• Contact Information: Name, email address, phone number, job title, company name
• Business Information: Company address, website URL, industry sector
• Billing Information: GST number (GSTIN), Tax ID, billing address, bank details for payment processing
• Project Information: Content briefs, strategy documents, brand guidelines, access credentials for analytics platforms, internal business data necessary for service delivery
• Communications: Email correspondence, meeting notes, feedback, support requests

Note: We do not store credit card information directly. All payment card data is processed through secure third-party payment gateways that comply with Payment Card Industry Data Security Standards (PCI DSS).

Talent Network Information

When you apply to join our freelance Talent Network, we collect:

• Professional Information: Resume/CV, portfolio samples, writing samples, LinkedIn profile, professional references
• Contact Information: Name, email address, phone number, location
• Financial Information: Bank account details, PAN card, GST number (for Indian freelancers), W-8BEN-E form (for international freelancers) for payment processing and tax compliance
• Skills and Preferences: Areas of expertise, content specializations, availability, rate information

Website Visitors and Prospective Clients

When you contact us through forms, newsletter sign-ups, or other website interactions:

• Contact Form Data: Name, email address, phone number, company name, message content
• Newsletter Subscription: Email address, name, content preferences
• Marketing Communications: Interaction data with our emails, preferences, opt-in/opt-out status

1.2 Information Collected Automatically

When you visit our Website, we automatically collect certain technical information through cookies, analytics tools, and server logs:

• Device Information: IP address, browser type and version, operating system, device type (mobile/desktop)
• Usage Information: Pages visited, time spent on pages, referring URLs, exit pages, click patterns, scrolling behavior
• Location Data: General geographic location based on IP address (country, region, city-level only)
• Cookies and Tracking Technologies: Session IDs, cookie preferences, analytics identifiers (see Section 9 for details)

We use Google Analytics and similar tools to understand how visitors use our Website. See Section 9 (Cookies and Tracking Technologies) for more information and how to manage your preferences.

1.3 Information from Third Parties

We may receive information about you from:

• Professional Networks: LinkedIn and other professional platforms (when you connect with us or apply to our Talent Network)
• Business Partners: Referral partners who introduce prospective clients
• Service Providers: Analytics providers, marketing platforms, payment processors
• Publicly Available Sources: Company websites, public social media profiles, press releases, industry publications

2. HOW WE USE YOUR INFORMATION

We use the information we collect for specific, legitimate business purposes:

2.1 Service Delivery and Operations

• Provide and deliver our content marketing, strategy, SEO, and digital services as described in our contracts (Terms and Conditions, Master Service Agreement, or Statement of Work)
• Create, edit, and optimize content tailored to your brand and objectives
• Manage projects, coordinate with team members, and track deliverables
• Process invoices, manage billing, and handle payments
• Manage our Talent Network and coordinate with freelancers
• Communicate project updates, respond to inquiries, and provide customer support

2.2 Business Operations and Improvement

• Analyze website traffic and user behavior to improve user experience
• Conduct internal research and development to enhance our services
• Monitor and analyze service performance and quality
• Develop and improve our methodologies, frameworks, and tools
• Train and support our team members and freelancers

2.3 Marketing and Communications

• Send newsletters, industry insights, and marketing updates (only if you have opted in)
• Identify new customer opportunities and market our services
• Personalize our communications and website content based on your interests
• Send service-related communications (invoices, project updates, contractual notices)

Note: You can opt out of marketing communications at any time using the unsubscribe link in our emails or by contacting us. Service-related communications are necessary for fulfilling our contractual obligations and cannot be opted out of while you are a client.

2.4 Use of Artificial Intelligence and Technology

In accordance with our Terms and Conditions and Master Service Agreement, we may use artificial intelligence (AI) tools, automation software, and other technologies to enhance the efficiency and quality of our Services. Specifically:

• Content Research and Ideation: AI tools to identify content topics, research keywords, and generate content outlines
• Content Enhancement: AI-assisted editing, grammar checking, SEO optimization, and readability improvements
• Data Analysis: AI-powered analytics to interpret performance data and generate insights
• Automation: Workflow automation, scheduling tools, and project management systems

Important: All deliverables are reviewed, edited, and approved by human professionals before delivery to clients. We do not deliver raw, unedited AI-generated content unless explicitly requested by the client. When we use AI tools, we maintain confidentiality of your data and do not share your proprietary information with AI service providers in ways that would compromise your data privacy.

2.5 Legal Compliance and Protection

• Comply with applicable laws and regulations, including GST, tax laws, employment laws, and data protection regulations in India and internationally
• Enforce our Terms and Conditions, Master Service Agreement, and other contractual rights
• Protect against fraud, security threats, and abuse of our Services
• Respond to legal requests from courts, government agencies, or law enforcement
• Resolve disputes and investigate complaints
• Maintain business records for accounting, auditing, and regulatory purposes

3. SHARING AND DISCLOSURE OF INFORMATION

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

3.1 Within ThinkIn Cap

Employees and Contractors: Access is granted on a "need-to-know" basis to employees and contractors who require the information to deliver Services, manage operations, or fulfill legal obligations. All are bound by confidentiality obligations.

3.2 With Freelancers and Talent Network

Vetted Freelancers: We may share relevant client project briefs, brand guidelines, and necessary information with our carefully vetted freelancers strictly for the purpose of executing projects. All freelancers are bound by Non-Disclosure Agreements (NDAs) and confidentiality obligations equivalent to our own.

3.3 With Service Providers and Sub-Processors

We engage trusted third-party service providers to assist in our operations. These providers have access to personal information only to perform tasks on our behalf and are obligated to protect and not disclose or use it for other purposes.

Current Service Providers Include:

• Cloud Services and Hosting: Google Workspace (email, document storage, collaboration), cloud hosting providers
• Analytics and Marketing: Google Analytics, marketing automation platforms, CRM systems
• Payment Processing: Secure payment gateways for invoice processing (do not share credit card data with us)
• Project Management: Project management and collaboration tools
• Communication Tools: Email service providers, video conferencing platforms
• Accounting and Compliance: Accounting software, tax compliance services

3.4 Business Transfers

In connection with any merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our Website before your information is transferred and becomes subject to a different privacy policy.

3.5 Legal Requirements and Protection

We may disclose your information if required to do so by law or if we believe in good faith that such action is necessary to:

• Comply with legal obligations, court orders, subpoenas, or government requests
• Enforce our Terms and Conditions, Master Service Agreement, or other contracts
• Protect and defend our rights, property, or safety, or that of our clients, employees, or the public
• Investigate and prevent fraud, security issues, or technical problems
• Respond to claims or disputes

3.6 With Your Consent

We may share your information for purposes not described in this Privacy Policy with your explicit consent.

4. INTERNATIONAL DATA TRANSFERS

ThinkIn Cap Content Pvt. Ltd. is based in India. By engaging our services or using our Website, you acknowledge that your data will be transferred to, processed, and stored in India.

4.1 Transfers to Other Countries

Some of our service providers and Sub-processors may be located in:

• United States: Cloud services, analytics platforms (with appropriate safeguards)
• Other Countries: Only where adequate safeguards are in place

5. DATA SECURITY

We implement and maintain appropriate technical, administrative, and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

5.1 Security Measures

Our security practices include:

• Encryption: SSL/TLS encryption for data transmission; encryption at rest for sensitive data
• Access Controls: Role-based access controls; multi-factor authentication for critical systems
• Network Security: Firewalls, intrusion detection systems, regular security monitoring
• Data Minimization: Collect and retain only necessary data for specified purposes
• Employee Training: Regular security and privacy training for all team members
• Vendor Management: Due diligence and contractual requirements for service providers
• Incident Response: Documented procedures for identifying and responding to security incidents
• Regular Audits: Periodic security assessments and vulnerability testing

5.2 Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will:

• Notify affected individuals without undue delay and where feasible within 72 hours of becoming aware of the breach
• Notify supervisory authorities as required by applicable law
• Provide information about the nature of the breach, potential consequences, and measures taken
• Document all breaches in our internal breach register

5.3 Limitations

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to improve our security practices and respond promptly to any identified vulnerabilities.

Your Responsibility: You are responsible for maintaining the confidentiality of your account credentials, limiting access to your devices, and notifying us immediately of any unauthorized access to your account.

6. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

6.1 Rights for All Users

• Right to Access: Request information about the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Right to Opt-Out: Unsubscribe from marketing communications at any time

6.2 How to Exercise Your Rights

To exercise any of these rights:

• Email: privacy@thinkincapcontent.com or legal@thinkincapcontent.com
• Subject Line: "Privacy Rights Request"
• Include: Your name, email address, nature of request, and verification information

Response Time: We will respond within 30 days. If we need additional time, we will notify you.

Verification: We may request additional information to verify your identity before processing your request.

7. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

7.1 Retention Periods

Client Information:

• Active Clients: Duration of engagement plus 1 year after project completion
• Contract and Billing Records: 7 years after final invoice (for tax and legal compliance)
• Project Deliverables and Communications: 1 year after project completion, then deleted unless client requests retention
• Marketing Prospects: Until you opt out or 3 years of inactivity

Talent Network Information:

• Active Freelancers: Duration of relationship plus 1 year
• Payment Records: 7 years (tax and legal compliance)
• Applications (Not Selected): 1 year, then deleted

Website Analytics:

• Google Analytics Data: Automatically deleted after 26 months
• Server Logs: 90 days

7.2 Deletion Process

Upon expiration of retention periods:

1. Personal data is securely deleted from active systems
2. Backups containing personal data are overwritten within 90 days
3. Paper records (if any) are shredded or destroyed
4. Deletion is documented in our data management logs

7.3 Legal Retention Requirements

We may retain certain information longer than specified above where required by:

• Tax laws (typically 7 years for financial records)
• Contract law (statute of limitations periods)
• Employment law (for freelancer/employee records)
• Litigation holds or ongoing legal proceedings

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience on our Website.

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and understand how you use the site.

8.2 Types of Cookies We Use

Essential Cookies (Always Active)

• Purpose: Required for the Website to function properly
• Examples: Session management, security, load balancing
• Retention: Session-based (deleted when you close browser) or up to 12 months

Analytics Cookies (Opt-Out Available)

• Purpose: Help us understand how visitors use our Website
• Provider: Google Analytics
• Data Collected: Pages visited, time on site, traffic sources, device information
• Retention: 26 months (Google Analytics default)
• Learn More: https://policies.google.com/privacy

Marketing Cookies (Opt-Out Available)

• Purpose: Deliver relevant advertisements and measure campaign effectiveness
• Providers: LinkedIn Insight Tag, Google Ads (if applicable)
• Data Collected: Ad interactions, conversion tracking
• Retention: Up to 90 days

8.3 Managing Cookies

You have several options to manage cookies:

Browser Settings:

• Most browsers allow you to refuse or delete cookies
• Settings vary by browser (Chrome, Firefox, Safari, Edge)
• Note: Disabling essential cookies may affect Website functionality

Google Analytics Opt-Out:

• Install Google Analytics Opt-Out Browser Add-On: https://tools.google.com/dlpage/gaoptout

Do Not Track Signals:

We do not currently respond to Do Not Track (DNT) browser signals, but we honor your cookie preferences.

8.4 Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Please review the privacy policies of these third parties:

• Google Analytics: https://policies.google.com/privacy
• LinkedIn: https://www.linkedin.com/legal/privacy-policy

9. THIRD-PARTY LINKS AND SERVICES

Our Website may contain links to third-party websites, social media platforms, or services that are not operated by us.

• We are not responsible for the privacy practices of these third parties
• We encourage you to review the privacy policies of any third-party sites you visit
• Examples: Client websites we link to in case studies, industry resources, social media platforms

This Privacy Policy applies only to information collected by ThinkIn Cap.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

10.1 Notification of Changes

• Minor Changes: Updated "Last Updated" date at the top of this policy
• Material Changes: Email notification to clients and prominent notice on our Website
• Effective Date: Changes become effective 30 days after posting (or as otherwise indicated)

10.2 Your Acceptance

By continuing to use our Website or Services after changes become effective, you accept the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. GLOSSARY

• Personal Data/Personal Information: Any information relating to an identified or identifiable individual.
• Processing: Any operation performed on personal data, including collection, storage, use, disclosure, or deletion.
• Data Controller: The entity that determines the purposes and means of processing personal data (typically our clients for client project data).
• Data Processor: The entity that processes personal data on behalf of a controller (ThinkIn Cap for client project data).
• Cookies: Small text files stored on your device by websites you visit.
• Sub-processor: A third-party service provider engaged by a processor to process personal data.