The Rise of Neo-Banks: Opportunities and Challenges

Neobanks are redefining the financial landscape by leveraging cloud-native infrastructure to deliver seamless, mobile-first banking experiences.
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Neobanks are redefining the financial landscape by leveraging cloud-native infrastructure to deliver seamless, mobile-first banking experiences.
The way people manage and interact with money has changed more in the past five years than in the previous fifty. Customers once created accounts, transferred funds, and invested their money by filling out forms in a traditional bank branch, where they were also responsible for waiting weeks for their requests to be processed. Today, customers can open a bank account, transfer money, and manage their investments all from the palm of their hand on a smartphone—without ever talking to a bank employee. For many, they are never going to set foot in a traditional bank again. Neobanks, or digital-only banks, are a new generation of financial institutions that have emerged as a result of this shift.
According to industry research on "24 Neobank Statistics to Help with Risk and Compliance," the number of global neobank users is expected to hit 210.02 million in 2022, and 350.12 million in 2026. Neobanks are fueling a large share of that growth by capturing the needs of younger customers, small businesses, and freelancers.
A neobank is a technology-focused financial institution that only offers bank-like services over an online platform (i.e., application or website) and typically partners with a licensed, traditional bank or credit union to accept deposits and meet regulatory requirements.
Unlike traditional banks that process transactions with core banking systems that are decades old, neobanks have lightweight, modular, scalable, distributed, cloud-based systems. This modern infrastructure is what enables seamless digital banking.
Neo banking is a stack of cloud-based software that enables users to access core banking capabilities such as onboarding, payments, savings, lending, and automated financial advice.
Neobanks build their platforms to deliver a mobile-first experience for their customers. Generally, a customer will download an application, verify their identity using either biometrics or by scanning their documents, and within minutes have an account. This is possible because neobanks leverage cloud resources such as AWS, Azure, or Google Cloud, which offer resiliency and scalability. When a large number of customers sign up simultaneously, the neobank's platform will automatically provision additional computing resources at scale, and then, when traffic is lower, the platform will deprovision resources as well. This kind of architecture is not only disruptive but also cost-saving and downtime-minimizing.
Neobanks leverage APIs (application programming interfaces) extensively to connect to identity verification service providers, payment networks, credit bureaus, and partner banks, enabling features and functionality to be delivered at speed instead of through in-house service replication. For example, when conducting an evaluation for a potential borrower's repayment history prior to funding their request, the neobank integrates an API into the credit bureau's systems. Customers can simply connect their neobank account to their budgeting applications using APIs, enabling seamless data exchange.
Neo-banks use algorithms to evaluate user behavior. If someone frequently orders food delivery, the system automatically categorizes their spending and shows monthly trends. AI can also detect suspicious activity based on unusual spending patterns, providing an extra layer of security.
Many tend to confuse the terms 'neobank' and 'digital bank', which may seem similar but are in fact two different banking models.
Digital banks are essentially online channels established by traditional banks. Digital banks will typically still have physical branches and may not be as nimble compared to neobanks because they generally use older legacy technologies when developing their solutions, although they may offer new services such as mobile payments and online accounts.
Neobanks, however, are digital banks that operate completely online and often do not have their own banking licenses. Instead, a neobank will partner with licensed banks to create a value proposition for the user while still safeguarding customer funds. The use of partner banking allows neobanks to focus on product development, customer experience, and growth through innovation.
For example, a traditional bank with a digital banking arm will follow the same lengthy decision and approval frameworks as the parent institution to develop a product. In contrast, a neobank can frequently release new features for its customers because it uses microservices and cloud-native architectures. However, their regulatory function is often limited because they rely on partners with banking licenses.
In many parts of the world, regulators are beginning to issue specific digital banking licenses to companies to support this structure. Switzerland, Singapore, and Australia have recently released regulations to support digital banks, while India has mandated a partnership structure for digital banking operations.
Neo-banks utilize technology to provide customers with numerous advantages. Their innovative approach to banking has made banking easier, cheaper, and smarter for customers.
Using digital identity systems and e-KYC (electronic Know Your Customer), a consumer can set up an account in five minutes or less. There is no need to visit a branch or provide any paper documents. The consumer can simply scan their government-issued ID, complete a face verification, and within a few seconds, they have an operational account.
Since neo-banks typically do not have physical branches, their operating costs are lower, which enables them to offer zero-balance accounts, generally low fees, and competitive rates for currency conversions. This cost advantage translates directly into savings for customers.
Thanks to machine learning systems, the platform can analyze users' spending patterns and offer personalized advice. For example, if the user has a significant amount of spending related to transportation, the app could either propose budget-friendly transportation alternatives or notify them that they only have 60% left of their transportation budget for the month.
Small businesses are frequently at a disadvantage with traditional banks due to extensive paperwork requirements and long wait times for approvals. Neo-banks can provide a comprehensive solution with processes in place for automated invoicing and settlement with same-day or next-day payment, in many instances. They are also more cost-effective when dealing with international transaction fees compared to traditional banks.
Despite the rapid growth of neobanks, they face numerous challenges that may threaten their long-term sustainability.
Most neobanks operate under a partner bank that holds a banking license, which means that when regulatory changes happen, the associated platforms must be prepared to adapt their policies accordingly. For example, neobanks in India cannot yet offer customer products under a standalone license from the Reserve Bank of India, limiting their operational flexibility.
Neo-banking relies heavily on cloud systems and has numerous API integrations, which means they may face risks of data theft and unauthorized access to personally identifiable information. If an attacker is able to intercept an API request, it is possible that the neo-banking platform could expose sensitive customer data. Neobanks must implement robust encryption, tokenization, and multi-factor authentication to ensure customers are secure in their neobanking experience.
The neobanking model that offers low-fee services to customers creates challenges for profitability. Most neobanks are primarily focused on generating revenue and often rely on card transaction fees, cross-selling financial products, and loan origination. Successfully achieving profitability can be difficult, especially for neobanks with high customer acquisition costs or high customer attrition rates.
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